Banner campaign for CTR
Advertising formats that invite the user to take action !
Each type of promotional message content in banner creativity, can influence the user to take action and so to the following click.
This is because a too rich promotional message can already contain all the necessary information to be able to attract the attention of the User and so to consequently get a low CTR value (still no sign of negativity - read).
For advertisers that aim for a high CTR, our Marketing study has created the format INFOBANNER, preconfigured with graphics and text that are identical to the information published on the portal.
Ideal option for the company that has the need to :
- increase the accesses to its website;
- to reduce the average CPC cost (cost per click) below 20 cents/ EUR.
- pay a monthly fee without cost by use of impressions;
- ensure a minimum of guaranteed impressions for the entire promotion with the light formula;
- take advantage of the free visibility surplus on the light formula;
Features of the info banner and available formats
The content of the information banner is perfectly integrated in the news of our web pages, so the promotional message appears as well, to the eye of the User, like a sectorial information, to click to find out more.
The information banner does not want to replace the brands banner that are vital for any brand, but can be integrated for a higher CTR. (even more than 2 per cent). In the mixed campaigns, banner + information banner, it was found out that on average, the 73% of the total clicks come from the information banner and only the 27% from the banner.
Models and sizes for information banner :
620x100 pixel
300x600 pixel 300x250 pixel
The information banner can be chosen along with the light formula campaign, in order to increase the number of visitors to their website and consequently lowering the final CPC cost.
Back to banner campaigns main page.
CONTACT WITH MARKETING OFFICE FOR FURTHER INFORMATION
Send a request to info@lavorincasa.it.
